Scent Outdoor Campaign With Domino’s

Dominos’s pizza smell is spread to the streets with the scent device integrated in the outdoor billboards. With sensors that detect people, the device starts to work and gives off the smell of pizza through steam. In this way, people passing by the billboard feel the smell and establish a link between the brand. Outdoor advertising combining the power of visual and odor.

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TUBITAK / GEBZE

TUBITAK: THE SCIENTIFIC AND TECHNOLOGICAL RESEARCH COUNCIL OFTURKEY

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05342015767

 

 

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