The mechanise give the sample when customers enter the name and phone number. First of all the mechanism cover Chanel new parfume GABRIELLE then we put the device in Nişantaşı Sephora where the target audience more.
Customers can take one sample by own. There is a digital screen on the device then a few steps needed. Customers enter their name and phone number and they get an activation code on mobile phone. Then enter this number on the screen and they can get a sample. This mechanism aim to reach more people and provide customer experience.